Post your interviews on YouTube that have anything to do with your business. When your name becomes attached to leaders in your field in this way, you not only provide interesting videos to your customers but you appear to be an authority in that niche also. This gives you an authenticity that money can’t buy! You can effectively promote your business on Twitter. You can reach thousands of people through Twitter, if you know how to use it in the right way. Spend a little time familiarizing yourself with hashtags, keywords, and other Twitter essentials. Social media marketing won’t do much for your business if no one wants to read your profile or follow your page. Write your content with care and proofread it. Select topics your customers are interested in. Use intriguing headlines to make your content look professional. Include YouTube in your arsenal of social media marketing tactics to attract a target audience. YouTube can bring in new people to your site; these individuals can watch your clips on YouTube to get a sense of what you are marketing. Having visitors to your site who know about your products can help increase your sales. It’s important to blog readers that they have the ability to leave comments. This is especially important if you don’t feel like giving out any direct contact information, such as your private e-mail address. Enable comments in your post options, but make certain they are closely monitored. Remove comments that are abusive, negative, or spammy to keep the conversation cordial.